You should be spending more time setting up your info page than any other page on Facebook. Even though no one looks at it.
Well, that isn’t completely true. For the heavy user the info page is a great resource, it should function for them much like an about page on a traditional website. It should have contact information and your address, if someone actually clicks to info, that is what they are looking for. It’s wild to think that some users turn to Facebook first to find a business or info about one, but that’s exactly what is happening. Appease these people!
But the real reason we are working on the info page is because Google looks at it. Today we are going to SEO your Facebook page. All that information on your basic info page gets looked at by Google and it can help your internet presence.You even have control over how that information is displayed. Your “basic information” determines where you show up in Google Searches, your “about” info shows up as your snippet.
The best steps for Facebook SEO are the same as when you are working on your normal website. Outbound links to high quality content have value. It makes you look like an expert and that’s exactly how we want to appear. Keywords are important, but keyword stuffing is a no-no. In order to create a high quality, search engine friendly bio section you just need to create thoughtful content. Write for your readers, not for search engines. Use Google’s keyword tool to brainstorm on words or phrases that you should be sure to include on your bio page and read our earlier article on keyword generation.
Perhaps the most overlooked and most valuable field in the basic info section is the about me field. It must be brief. This will show up under your page name when the results pop up in Google. This is what a user will read when deciding whether the search engine result is valid or useful. Be concise! Be thoughtful! It also occupies a permanent space on your Facebook page. Therefore, you must include a link to your website.
Speaking of linking to your website, it’s obviously a good idea to link to your site when pertinent in status updates, but are you also linking to your website when you upload photos? This is even more important since Facebook introduced the live image preview feature, so users no longer have to leave their News Feeds to interact with your images. You could be posting great content, but without that live link attached to it, there is a good chance it’s being consumed but not giving you the results you are after.