This is our 100th post on the Clout Smiths and It’s been an amazing ride so far. Feedback on Social Media for Small Business Owners has been phenomenal. Everyone who reads it tells me that “It’s a fun, unintimidating and educational read,” and the people that are putting it’s advice into practice are seeing results. Myself Included. Not only are our clients seeing success but we are too. We now have a Google Page Rank of three, pretty high for a small company. I’m getting emails from people that found our site while looking for information on Social Media and our traffic is growing exponentially.
Sumisu Shoe Co has reached 200 fans on Facebook and The Clout Smiths are nearing 100. Not bad for new companies just getting off the ground. Especially when you consider that we haven’t really sold anything yet. Instead, Patagonia Ski Tours, Sumisu Shoe Co and The Clout Smiths have all concentrated on creating great content that people are interested in.
Patagonia Ski Tours recognized the importance and power of great content early on and by doing so drove huge amounts of traffic to their site. Some of the best content (traffic wise) produced by PST (Patagonia Ski Tours) was related to the volcano eruption in the region that shut air traffic down just as the ski season approached. PST seized on this by translating local information about the volcano only available in Spanish. They became the only english language experts on the situation and web traffic naturally followed. They are continually posting great content on their website, on Twitter and on Facebook. It’s a project I am proud to be a part of.
If you are no’t already following them on Facebook and Twitter, navigate to their website at www.PatagoniaSkiTours.com and click on the badges at the bottom of the page. Not only is it a great way to see first hand what you can do on a budget of roughly $0, but also it might just convince you to go have the adventure of a lifetime.