September 2011

I’m so sorry.

September 27, 2011

I have to apologize again for the spotty updates. Moving across the country has taken its toll on my mind and my time. For the next couple of weeks expect 2-3 updates a week versus the normal daily update.

Read the full article →

Be Like Zappos

September 23, 2011

I just finished Tony Hsieh’s Delivering Happiness: A Path to Profits, Passion, and Purpose and I’ve decided that today’s post will be an unabashed promo for the book. Hsieh is the CEO of Zappos, without a doubt the best way to buy shoes online. Their prices aren’t always the best but their customer service sets [...]

Read the full article →

Blogging With Tumblr for Your Business

September 22, 2011

I’ve already written about how Tumblr is the best choice for someone looking to start a blog with minimal effort. Setting up your first Tumblr is an exercise in ease. Not only are the themes attractive, but social integration is phenomenal and customization is simple. All this combines to make an essentially foolproof blogging platform. [...]

Read the full article →

Using Twitter as an Informal Data Monitoring Tool

September 21, 2011

Yesterday we covered the ways that communication has changed for the AIM Generation. The smart-phone is less a phone and more a texting, tweeting and yelping device. Private communication is seemly only used as a last resort. All manner of opinion, emotion and personal documentation is shared via Twitter and Facebook. Imagine if your company [...]

Read the full article →

The AIM Generation: Tweeting to Connect

September 20, 2011

Sometime in the mid 1980’s the last generation to rely on the telephone for instant communication was born. These children would turn on AOL Instant Messenger (AIM) in middle-school, Myspace in HighSchool and would be among the earliest adopters of Facebook, back when it was still only for college students. The communication landscape changed for [...]

Read the full article →

Embedding PDF’s in a Search Engine Friendly Way

September 19, 2011

Something happened last week. Project overload hit hard. I’m moving to Utah this coming Saturday. I’m leaving behind the glaciated landscapes of the Midwest for big ol’ mountains and strange liquor laws. Packing up a life has been trying. Especially as we try and move across the nation on a budget.Sadly (for me), this momentary [...]

Read the full article →

Hell Hath No Fury Like a Yelper Scorned

September 12, 2011

One of the most common resistances I hear to business owners taking part in Yelp is the negative reviews. The bad news is, that’s a very real thing to be scared of. The worse news is that staying off Yelp isn’t going to help, those negative reviews are a’comin whether or not you show up [...]

Read the full article →

Video Hosting: Facebook vs. YouTube and Why You Need Video Content

September 9, 2011

Video is some of best content out there. Four basic reasons: 1. EdgeRank. Facebook places heavy value on video content, especially when uploaded to their servers. This means it’s more likely to show up on your fan’s feeds. I say “on their servers” because Facebook’s EdgeRank seems to favor content that keeps the user on [...]

Read the full article →

Press Releases Have a Valuable Place in Social Media PR

September 8, 2011

I recently sat down to write a press release for Sumisu Shoe Co. I took the time to follow conventions. I read the “how to write a press release” articles. I made the writing active, engaging and hopefully interesting. I wrote the story for the reporters. I even followed formatting rules. What are those three [...]

Read the full article →

How to Write Content for Your Blog or Facebook Page

September 7, 2011

Having a voice is perhaps the most important element of social media marketing. It’s one that I myself am guilty of often missing. Years of academia beat it out of me and I’m just now managing to work humor back into my writing and lay off the $10 words. Let me know how I’m doing, [...]

Read the full article →

← Previous Entries