June 2011

The Basics of Keyword Optimization

June 29, 2011

In Social Media for Small Business Owners, I argue that having a Facebook page is mandatory. So is having a Yelp, Citysmart and Google Places page. Why? Because starting in 2010 a user is just as likely to turn to Google as they are the Yellow Pages to find a plumber. All these social engagement [...]

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Learning From Restaurant Websites

June 29, 2011

Restaurant Websites can be good or terrible. I rarely see anything in between. They provide amazing insight into what a website should or should not be, especially for small business owners. The reason they provide great case study material comes from the fact that very few of them sell anything online. Instead, they are all [...]

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Crafting a Social Media Policy and an NSFW Video

June 28, 2011

Do you have a social media policy for your company? It might be time to think about one, but keep it mind that it’s ambiguous territory right now. We know now that the NLRB sides with employees on this one, but like all things legal, it’s best to protect your butt before anything happens.  Enter [...]

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Bad Communication is Losing You Customers

June 27, 2011

And my spelling is losing me readers. A long string of encounters that have left me never wanting to do business with half a dozen ever companies again motivated todays post. They each failed at communications in some way, They were either not always on, responsive or timely. There are countless online tools to make [...]

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Foursquare and Amex Join Forces

June 24, 2011

In yesterday’s post, 3 Things Twitter is Better at Than Facebook, I wrote about legitimacy. Basically, Twitter’s deep integration into the iPhone 5 will help build credibility for Twitter, along with building the network by simple virtue of the iPhone’s high usership. This week another partnership was announced, one I find even more interesting. Foursquare [...]

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3 Things Twitter is Better at Than Facebook

June 23, 2011

I’ve noticed over the past 60 odd posts that I mention Facebook far more often than Twitter. Why this is, I’m not sure. Maybe Facebook is sexier, maybe it’s because I spend more time on it. But, there are some things Twitter is better at.   1. Twitter rocks at getting the word out, right [...]

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Facebook and Debt Collectors

June 22, 2011

The UK and Australia allow legal notice service via Facebook. And why not, really? There are those of us, myself included, who are very hard to track down. Facebook makes finding people easy, and so many people use the service. According to Heather Smith’s Business Week article, such a service system might soon make its [...]

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Introducing Brian & Introducing Social Media to the Stubborn

June 21, 2011

Since this is my first guest post I’ll offer everyone a brief introduction; my name is Brian and I work for a large media company in the Midwest. It’s pretty much everything you’d imagine, except we still believe in newspapers. Weird, huh? Anyway, my company is extending it’s reach into the world of social media, [...]

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Monday Sumisu Shoe Co. Update, Kickstarter Lies Edition

June 20, 2011

MONDAY JULY 25 UPDATE: The project is live! Visit the Sumisu Shoe Co IndieGoGo Page   The plan for this Monday was to announce the launch of Sumisu Shoe Co.’s Kickstarter page, unfortunately, as it stands that will not be the case. They may not have lied, but they were certainly dishonest by way of omission. [...]

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Casual Friday

June 17, 2011

No posts today. Sorry everyone. I just ran out of steam. Making a video took up a normal person’s work week. It’s insane how much work goes into an 8 minute clip, especially when you have to teach yourself how to do…. everything. Next week is looking insanely exciting though! We have pitched to kickstarter, [...]

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