May 2011

Social Media Scheduling Applications Reviewed

May 31, 2011

Today and tomorrow we are going to talk about scheduling again. Today we will talk about how we do it and tomorrow we will talk about why the way we do it is important. First, Hoot Suite. I’ve used both Tweetdeck and Hoot Suite and I keep coming back to Hoot Suite for one reason, [...]

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Happy Memorial Day

May 30, 2011

Hi Everyone, We are taking the day off to celebrate and remember. Have a safe and enjoyable memorial day. We will be back to normal tomorrow. The Clout Smiths

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QR Codes, Not Ready for US

May 27, 2011

I want to start this article out with a disclaimer– it’s speculative. It’s also negative, and I also wish it wasn’t true. But, QR codes are worthless in the United States, our phones are not built for it. I really wish they were, I’ve seen first hand how well it can work. In Japan 99% [...]

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Tweeting With Yourself, Getting Started on Twitter

May 26, 2011

Starting a Twitter account for your company? A Facebook page? Read this first. The number one most valuable thing you can do when starting a social media account for your brand is to start by talking to yourself. By that, I mean before you launch your advertising campaign, before you ask your friends for likes [...]

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Three Tips for Generating Content

May 25, 2011

Generating content is hard. Trust me I know. But content is king, at least The Clout Smiths think is is. That is why we write all these articles. We are over a month into this project and have written over 30 articles on how to utilize social media for the small business owner. It’s right [...]

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Social Commerce, Bad for Business

May 24, 2011

Social Commerce has been getting more than its share of press. It’s new, it’s exciting, it’s a way to make money. It’s a brand new forum to sell products. It also goes against one of the cardinal rules of an effective social media marketing campaign. It often shows that you are only on Facebook to [...]

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Advice For Social Media Beginners

May 23, 2011

I’ve decided to make it a goal to start every week out with something light or something I find inspiring. It’s just a nice way to kick off productivity. “What nobody tells people who are beginners — and I really wish someone had told this to me . . . is that all of us [...]

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Asking For Likes is the Most Effective Way to Earn Likes

May 20, 2011

Asking for things is difficult. Both for fear of rejection and fear of sounding pushy. It’s especially delicate when you’re asking for something as basic as for someone to like you. It is the difference between outright rejection and affirmation. But there is one simple trick that can improve your chances of earning a like [...]

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Gingrich Tweets.

May 19, 2011

I never expected Newt Gingrich to be the first presidential candidate to announce his intentions to run on Twitter, but there it is. This isn’t the place to talk about politics, that’s not somewhere I want to go. But, I have to hand it to Gingrich for beating everyone else to the historic first of [...]

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Foursquare To Allow Users to Tap-In

May 18, 2011

For retailers wary of offering Foursquare deals: we understand. The major problem with the network is the ability for anyone to check in from anywhere. I’m a member of TopGuest, which allows me to earn hotel loyalty points, generally 50 a crack, for checking in. If you take a look at flyertalk, you’ll find a [...]

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