April 2011

When Is Click-Jacking’s Birthday?

April 29, 2011

Last week the like button turned one year old, that also means that click-jacking using the like button must be getting about that old too, yet it’s still a huge problem on Facebook. As defined by Wikipedia: A clickjacking takes the form of embedded code or script that can execute without the user’s knowledge, such [...]

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Social Media Shouldn’t Weigh You Down.

April 28, 2011

Being a small business owner is tough work, no doubt about it. You can often feel that you are the only one pulling your weight and that the whole thing would start rolling backwards if you weren’t there to keep pushing. As much as I wish I could say otherwise, it’s often true. This is [...]

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Urban Accupuncture

April 27, 2011

Another theory post! Sorry. It will be out of my system soon. The founder of Twitter, like me, is a self proclaimed urban design geek. I just found that out and I’m glad I did. In my book, Social Media for the Small Business Owner, I make the claim that most concepts in the social [...]

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Facebook Advertising Rules

April 26, 2011

I promise, I’m not writing this just to be a contrarian. Facebook advertising is worth it. Yes, the click through rate isn’t so hot but the price is right and the delivery vehicle is, hands down, the best.

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Why You Don’t Need (or Want) to Outsource Social Media Management.

April 25, 2011

There are countless services out there that promise to “take your social media to the next level.” DemandForce comes to mind, so does the company that so badly screwed up Chrylers Twitter stream. More on that at a later date (or maybe I’ll save it for the book). I hope we don’t make such claims. [...]

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Social Media For Small Business Owners Progress

April 25, 2011

Social Media For Small Business Owners has just finished round three of edits! All that’s left is formatting and writing a snappy conclusion! Expect the book to clear up questions about Twitter and Facebook for small business owners across the nation soon (aka go up for sale).

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(un)Happy Birthday Like Button!

April 22, 2011

In the wacky world of social media anthropomorphization, the Facebook Like has just turned one year old. Since its inception the button has been a blockbuster success, it’s permeated nearly every corner of the Internet, Googling “Facebook like” produces some 11,000,000 results. Facebook Strategy on the other hand produces closer to 85,000. There is no [...]

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MySpace’s Broken Windows

April 21, 2011

Due warning: this piece is about theory and will not make you money. The Broken Window Theory refers to the signalling effect that broken windows have on people within community. Bearing in mind that social media is a direct analogue to a place based community we can infer that many of the same rules apply. [...]

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A Note On Personal Twitter Accounts

April 20, 2011

For small business owners getting started on Twitter, trash your personal account. Concentrate on your work account. I don’t feel that having a personal Twitter is necessary. First, after a spending all day with TweetDeck open on my work computer the last thing I want to do when I get home is fire off some [...]

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Scheduling updates is brilliant!

April 19, 2011

Earlier, I wrote an article on why scheduling updates is dumb–with a caveat. While I’m quite certain that posting status updates to hit certain “peak times” is at least a waste of time and at most counterproductive, scheduling out your updates does have its merits. I’m a productivity geek, anything that lets me squeeze more [...]

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